ENTERPRISE: What Women Want, Or Kitsch Rewarded

"Place your hand on a woman's heart and she's yours instantly," said the arrogant Greek Julius Spiridon—who was certainly devastating enough to know what he was talking about.

But Gale was not just any woman. She had been hurt and embittered after being cruelly let down by the man she loved, and had vowed never to let a man touch her heart again ...

—A Kiss From Satan by Anne Hampson

Those lines have a ring as old as the novel itself, which was born as romantic kitsch for women when Samuel Richardson's Pamela:...