Business: Tearing Down the Competition

Ford calls the process shown below "value analysis"; International Harvester gives it the title of "competitive analysis"; General Motors and Chrysler will not even discuss the subject. But it is no secret that all these companies routinely tear their competitors' products to pieces, not just verbally but physically. As soon as a new car or truck appears on the market, the other vehicle manufacturers regularly rush to buy one. Then they send it to a "teardown room," where the vehicle is put through a kind of disassembly line and torn into as many as 15,000 pieces that are hung on huge...

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