Books: And Now Me-Books

Grandma doesn't buy the book for her grandson. She sends $4.49 plus postage and handling and fills in a computer card. The kid's name, street number and birth date, and the name of his sister, brother, dog, cat (or other pet) and friend. Let's say Tommy Snooks of 123 Hickory Stick Lane, with Sister Bunny, Brother Spiro, Dog Tuggles, Cat Snuggles, etc. Eventually, from Dart Industries, Inc., which, as the card says, "also brings you Tupperware, Rexall, Vanda Beauty Counselor and West Bend brand family products," comes a book.

The title page carries a notice that "This book was written especially for...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!