Advertisements in the U.S. for Sweden's Volvo heavily stress not only the car's design but also its high-quality Swedish workmanship, which purportedly helps drivers survive the rigors of Scandinavian winters and tough traffic laws. That ad campaign is soon destined for a trip back to the old drawing fjord. Last week Volvo announced plans to build a $100 million assembly plant in Chesapeake, Va., that will turn out some 30,000 cars annually by 1976 and 100,000 a year after 1980−all that it will need for the U.S. market (1972 U.S. sales: 54,000 units)....
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