MARKETING: So Sorry, Sony

Nettled by constant charges that Japanese businessmen flood the world with exports while keeping their home markets closed to foreign competition, Sony Corp. last year ran full-page ads in U.S. newspapers offering to help American companies sell their goods in Japan. The ads were more effective than Sony had bargained for. Motorola Inc. quickly sought the Japanese giant's aid in marketing, of all things, TV sets in Japan, and embarrassed Sony executives had no choice but to comply. So, while Americans continue to buy great numbers of Sony and other Japanese...

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