MARKETING: So Sorry, Sony

Nettled by constant charges that Japanese businessmen flood the world with exports while keeping their home markets closed to foreign competition, Sony Corp. last year ran full-page ads in U.S. newspapers offering to help American companies sell their goods in Japan. The ads were more effective than Sony had bargained for. Motorola Inc. quickly sought the Japanese giant's aid in marketing, of all things, TV sets in Japan, and embarrassed Sony executives had no choice but to comply. So, while Americans continue to buy great numbers of Sony and other Japanese...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!