Television: Pint-Sized Pitchman

If you pinched his ample jowls and told him he was cute, he would probably kick you in the shins. Not that Mason Reese, a red-headed seven-year-old who looks uncannily like a 3-ft., 8-in. Arthur Godfrey, is an unfriendly chap. It is simply that Mason does not like to be embarrassed. All that fuss about his being on TV commercials, for example. When other kids recognize him on the street, he would rather play ball than sign autographs. He is suspicious of interviews. He squinted up at one reporter and said, "You're here to look into my brain, aren't you?"

In 1970,...

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