FOOD: Yes, We Have No Beefsteaks

Question: What would draw a crowd of 4,500 people—almost all housewives— to the opening of a Thom McAn men's shoe store in Davenport, Iowa?

Answer: Steak.

All 4,500 turned out on the promise that just one of them would win a supply of four beef filets weekly for a year. Similar scenes occurred at Thom McAn openings in Dallas, Roanoke, Va., and South Bend, Ind. In St. Louis, three banks were attracting lines of new depositors by promising each of them a poke of rib eye. Juicy bovine slabs were joining Waring Blenders and Miami Beach vacations on America's list of treasured...

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