MARKETING: The Good Buck

College students looking for a summer job with status are concentrating this year on lining up positions with ecology groups. Nader's Raiders-like investigative teams, or practically anything to do with film making. But if cash rather than cachet is the main consideration, they could hardly do better than sign on with Nashville's Southwestern Co. to spend their vacation peddling Bibles and reference-shelf books. Last week this longtime seller of books distributed door to door was busy training some of the 8,000 student salesmen and saleswomen who, in the next three months, will...

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