The Nation: Come and Fly Me

YOU'VE HEARD ABOUT IT, NOW GO SEE IT, reads the slogan on an Air Vietnam tourist poster showing a fetching maiden in a pink ao-dai. For any American who feels he has not seen enough of the place, about $2,000 will buy him round-trip transportation, a room in the best hotels and a generous sampling of Viet Nam's cuisine.

As recently as 1969, South Viet Nam was host to nearly 540,000 Americans—though hardly tourists—who funneled some $400 million a year into the Vietnamese economy. Now that all but 10,000 of them have gone home, Saigon is trying a new lure for American...

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