AT first, it seemed like a worthy and public-spirited idea. The Fredericksburg, Va., realty office of Shannon & Luchs set aside $2,200 and offered to pay 10 for each can found littering the local roadsides. Alas, the firm had underestimated the fervor of the environmental movement. Last week a parking lot adjacent to the realty office was buried under a mountain of cans, all put into plastic bags. Ten ft. high and 190 ft. in diameter, the pile contained 585,156 cans brought in before the offer expired and another 100,000 or so that came in after the deadline.
That left Shannon &...
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