Books: More Than 10 Billion Sold

SLEEPING BEAUTY by ROSS MACDONALD 271 pages. Knopf. $5.95.

Sneaky question for a book reviewer who complains that Ross Macdonald has written the same Lew Archer detective story 19 times in a row: "How do you know, O sage?"

Answer: I know because I read them.

Sneaky Question: You read them, I take it, in the line of professional duty?

A.: Well, I have to keep up . . .

S.Q.: That's very conscientious.

A.: All right, all right. I read Macdonald because I like him.

S.Q.: No more questions.

A.: Oh yes, there are...

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