Special Section: The Rediscovery of Human Nature

"I believe that the day has come when we can combine sensory deprivation with drugs, hypnosis and astute manipulation of reward and punishment to gain absolute control over an individual's behavior."

—James V. McConnell

A BEHAVIORIST speaking. In the past four decades the heady belief has grown that people can be molded by simply deciding what they should be and then manipulating their behavior, as though the world were a laboratory and man a rat or a pigeon. No one has done more to advance the notion than B.F. Skinner, Harvard psychology professor and author...

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