The Press: Troubled Dream

Shortly after acquiring Saturday Review in July 1971, Publishing Entrepreneurs Nicolas Charney and John Veronis unveiled a startling plan for revamping the amiable middlebrow weekly into four special-interest monthlies. Following the successful pattern they had established at Psychology Today, Charney and Veronis also inaugurated a cornucopia of Saturday Review spinoffs, including book publishing, a book club and the sale of records and assorted cultural artifacts. At one point they were even vending mail-order fruit cakes. The idea, which seemed highly plausible, was to amass a large magazine-subscription list and to sell these...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!