Shortly after acquiring Saturday Review in July 1971, Publishing Entrepreneurs Nicolas Charney and John Veronis unveiled a startling plan for revamping the amiable middlebrow weekly into four special-interest monthlies. Following the successful pattern they had established at Psychology Today, Charney and Veronis also inaugurated a cornucopia of Saturday Review spinoffs, including book publishing, a book club and the sale of records and assorted cultural artifacts. At one point they were even vending mail-order fruit cakes. The idea, which seemed highly plausible, was to amass a large magazine-subscription list and to sell these...
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