MARKETING: Nutrition by Numbers

"The more you know about green beans, the better for Del Monte," runs the commercial of one of the nation's largest canning companies. Now Del Monte will tell U.S. consumers a good deal more than simply how it picks its beans and minds its peas and cucumbers. The company has become the first commercial canner to adopt the Food and Drug Administration's proposed voluntary guidelines for listing on a can's label the nutritional value of its contents. Beginning next summer, Del Monte's 34 bestselling products will be labeled with, among other things,...

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