The Press: Black Perspective

In the beginning there were Ebony, Jet and Tan, magazines published by John H. Johnson to reflect and shape the aspirations of America's black middle and working classes. More recently, expanding racial consciousness —and the acknowledgment that blacks are now an upwardly mobile advertising target—have produced such magazines as Essence, Black Sports, Black Enterprise, Black Theater and Black Scholar, each keyed to special interests. Even black male chauvinists and swingers have something to look forward to: Foxtrapper, a black version of Playboy due out in the near future. With a score of national...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!