The World: Le Drugstore Est Fini

EQUALLY popular with tourists and Parisians, Le Drugstore, located near the Arc de Triomphe on the Champs-Elysées, was as zany a bit of pseudo Americana abroad as a Frenchman could have conceived. Opened by Advertising Tycoon Marcel Bleustein-Blanchet in 1958, Le Drugstore offered an expensive boutique, books and magazines, a restaurant that served hamburgers and banana splits, and a department for prescription drugs. The formula worked so well that Paris soon had a flock of "Drugstores."

Last week Le Drugstore achieved a different kind of fame.

A fire that started in a back-room trash barrel raced through the building, which in its Hotel...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!