MARKETING: Selling Houses on TV

For most people, the worst part of buying a house is the tiring trek from one place to another inspecting nearly every home that is for sale. The most annoying part of selling a house is showing it to a steady stream of lookers, many of whom conclude at the first glance that they have no interest. Now Victor Klein, a real estate broker in Westport, Conn., has an idea that could eliminate most of the bother. Using an inexpensive Sony TV camera and playback unit that is simple to operate, he puts on video tape the interior and outdoor...

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