Press: Hefner's Grandchild

Playboy, like the studs it celebrates, seems ever in its prime. Hugh Hefner's middlebrow melange of sex, pop sociology and fiction now sells nearly 7,000,000 copies a month, and sets new records for advertising revenue with almost every issue. This summer it spawned a German-language edition that is selling well. And yet...

There seems to be an impression abroad that the magazine, like a jaded gigolo, has run out of new techniques that titillate. Even Richard Koff, assistant publisher of Playboy Enterprises, Inc., allows that "while Playboy still remains remarkably youthful, it has become...

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