The Press: AIM for Accuracy

To err is human enough, but those in the news business should never do it. This is the stern thesis of a Washington-based organization called Accuracy in Media, and it is wielding a potent weapon to challenge any miscreants: the advertisement. Founded three years ago on a nonprofit basis, AIM operates with a volunteer staff of 30 and a modest budget of $15,000 in contributions. It seeks out errors in news reporting and commentary, requests retractions, then buys ads to publicize the mistakes if they are not corrected.

The first AIM ad took NBC's David Brinkley to task last January in...