Like the heroines in its television soap operas, the Columbia Broadcasting System is strongly attracted to interesting strangers. Last week, for the second time in a year, CBS reached far outside its own management ranks to select a new president. He is Arthur R. Taylor, a 37-year-old corporate Wunderkind with no broadcasting experience, who for the past two years has served as vice president and chief financial officer of International Paper Co. Taylor succeeds Charles T. Ireland Jr., who died unexpectedly last month at age 51 after less than a year on...
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