MARKETING: Polaroid's Big Gamble on Small Cameras

WHEN President Nixon travels abroad, what do members of his official entourage do in their spare time? They take amateur pictures of the memorable sights. At the Great Wall of China, Nixon's personal secretary, Rose Mary Woods, happily snapped away like any ordinary tourist. In Warsaw, Presidential Aide H.R. Haldeman leaned out of a moving car to take pictures of a friendly crowd—and he was banged up when the vehicle suddenly lurched to a stop. Whether abroad or at home, Americans are in the midst of a photo binge, taking more and...

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