CIGARETTES: Puffs on a Par

It has been more than a year since the suntanned Marlboro heman, the Silva Thins cad, the perky Virginia Slims Ms., the romping Salem couple and all the rest of the cigarette-selling gang have appeared on U.S. television. Yet the hopes of health authorities that a tar-free screen might help cut down on cigarette consumption have gone up in, well, a puff of smoke. Per capita use of cigarettes in 1971, at 132.4 packs, stayed just about on a par with that of other recent years, and total cigarette sales increased by...

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