AUSTRIA: Selling Glamour

When Skier Karl Schranz returned to Austria last week from Japan, where he had been barred from competition in the Winter Olympics, he got a hero's welcome from 100,000 Viennese —more than had turned out to see either John F. Kennedy or Queen Elizabeth II. The singing, cheering crowds demonstrated a sound instinct for commercial values. A disproportionate share of Austria's money and jobs comes from the skimaking industry, with a mighty boost from the prestige of ski champions like Schranz.

Austria is a small country (pop. 7.4 million) that lives by its wits...

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