Business: Generation Gulp

The hot dog has fallen on hard times. Today's frankfurters contain less than 12% protein and about 28% fat, according to a study released last week by the Consumers Union. In contrast, the wieners of 1937 averaged nearly 20% protein and only 19% fat. Space age franks were also found by the Consumers Union to contain alarmingly high levels of water, bacteria and potentially poisonous nitrites. More than 40% of the test hot dogs were in the process of spoiling; insect parts and rodent hairs turned up in 19%.

Young wiener wolfers today, say C.U. testers, are eating products that are only...

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