Sport: Shamateurism

Amid all the pomp at Sapporo last week, one troubling circumstance lingered on: the usual controversy over "shamateurism." Once again Avery Brundage, the crusty old president of the International Olympic Committee, railed against the evils of commercialism. And once more the Federation Internationale de Ski (F.I.S.) was unimpressed. This time, though, Brundage seemed more intent than ever on disqualifying most of the world's top skiers for violating the I.O.C. rule against endorsing equipment. Armed with a stack of incriminating ads, he thundered: "When the skiers allow their photographs or their names to be used to promote ski products, they become agents...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!