The Nation: Digging Fond du Lac

NOT EVERYONE DIGS FOND DU LAC, said the headline in a half-page ad in the Milwaukee Sentinel, BUT YOU JUST MIGHT. The ones who don't dig it were symbolized in a picture of three shaggy hippies glaring out at the reader.

The ad was part of a $45,000 campaign to attract new industry to the Fond du Lac area, about 65 miles north of Milwaukee. But there was an immediate protest that the ad was actually a volley of crew-cut propaganda. It did seem to play on any good burgher's fear of the standard counterculture sins: drugs and VD, the death of...

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