POLITICS: Glamour on the Hustings

The campaign advance man is a staple of modern political folklore. He is the scout for the candidate's wagon train, as well as a political strategist, tour director and carnival barker. It is his exigent assignment to schedule a rally to his candidate's best advantage, drum up enthusiasm, charm local party leaders and, when the occasion demands, get tough with local officials. Traditionally he has been a pugnacious type like Jerry Bruno, who served as point man for both John and Robert Kennedy. In their collaborative book, The Advance Man, Speechwriter Jeff Greenfield describes Bruno: "He is built like a...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!