AIRCRAFT: Culture Shokku in Texas

It sounds like the opening of a Woody Allen movie: a Japanese businessman, togged out in Stetson, chaps and boots, strides into a small West Texas grocery to ask the startled storekeeper if he would please stock fresh squid. Such events, however, have become part of everyday life in the prairie town of San Angelo (pop. 63,884). There, some 30 Japanese executives have adapted to the Texas life-style well enough to make a thriving operation out of an aircraft-assembly plant owned by Mitsubishi Heavy Industries, Japan's fourth largest industrial company (1970 sales:...

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