MARKETING: The Racer's Sludge

Race-Car Owner Andy Granatelli thought he had it made. After 23 years of disappointing finishes in the Indianapolis 500, Granatelli finally saw one of his entries win the big event two years ago. And besides coming in first at the Brickyard, Andy was ahead in an even more important competition. The STP Corp., of which he is president and a major stockholder, was outpacing all its engine-additive competitors on the way to a $65 million sales year.

This year Granatelli's corporate glory has vanished in a cloud of blue exhaust smoke. An article in last July's Consumer Reports criticized STP Oil...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!