When Billy Adler and John Margolies were growing up in suburbia, their fathers wanted them to go into law or business. But Billy and John, now 26, decided: no way. Why? It was because of TV, Margolies says. TV turned them off anything that involved reading and on to entirely new ways of looking at life that their fathers never knew. Billy and John did read Marshall McLuhan, however, and earned their master's degrees in communications. They dabbled in teaching, ad copywriting, architecture criticism and still photography.
Eighteen months ago the two found their...
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