The Nation: Hair in Retreat

Most of the nation has tired of flogging the question of long hair, but not the U.S. Army. In the face of ever-dwindling numbers of volunteers, the Department of the Army asked the N.W. Ayer & Sons advertising agency to launch a recruiting campaign. One theme: WE CARE MORE ABOUT HOW YOU THINK THAN HOW YOU CUT YOUR HAIR.

But the hair quickly got out of hand. Department of the Army message 062046Z October 1971 states the complaint: the Army "considered that the modification of the allowable hair styles would be a credible indication that the Army was changing and placing emphasis...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!