The Press: Bargaining for a Baby

If any magazine can be considered the personal property of a single man, the Saturday Review is Norman Cousins' baby. It reflects his own grab-bag curiosity: a mix of books, music, travel, science, education and communications. Cousins became the Review's editor 31 years ago, and later its owner. Ten years ago he sold it to the McCall Corp. but kept total editorial control. Recently, however, Editor Cousins, 56, found himself caught in a game of conglomerate Ping Pong, agonizing over where the Review (circ. 650,000) would wind up and whether he could continue...

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