MARKETING: Revolutionary War

"Today," says Rock-Concert Producer Dennis Wilen, "any kid can take his tape recorder to a Rolling Stones performance and become a millionaire." Bootlegging—the production and sale of records by black-market operators —is easy. Enough of it is going on that record-industry executives are in a spin. Perhaps one out of every four stereo tapes sold in the U.S. is a bootleg, turned out by somebody who simply copied the original. According to industry estimates, bootlegging costs the recording companies, music publishers and artists as much as $100 million yearly in lost sales...

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