Music: The Peddler

The record industry has few problems that R. Peter Munves thinks he cannot solve all by himself. An expert at what used to be called "appealing to lowbrow taste," now known euphemistically as making music "relevant," Munves is acknowledged by his peers to be one of the master salesmen and packagers of the record world. What makes him unusual is that his field is not rock, but serious music. "You can call me the P.T. Barnum of the classics," he says, with the modest air of a burlesque barker. "They've never had anybody like...

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