ADVERTISING: Ultimate Prohibition

Exiled from TV screens in the U.S., cigarette advertising now faces the ultimate prohibition in Canada. Last week the government in Ottawa introduced a bill that would end all cigarette ads in that country beginning next Jan. 1. The bill is certain to pass.

The ban would go beyond broadcasting to embrace Canadian newspapers, magazines and billboards. In addition, each cigarette package would have to carry the tar and nicotine level of its contents and the admonition, "Warning: Danger to health increases with amount smoked. Avoid inhaling." Every cigarette must have a ring printed around it near the middle to caution...

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