The Press: An Extra Nickel's Worth

The New York Times has no reputation for sudden innovation, so it came as something of a surprise when, last September, the paper introduced an "Op-Ed" page, journalist's jargon for an opinion page opposite the editorials. The addition was a notable change for the Times. Since then, it has not only become one of the most closely watched and sought-after forums for comment in U.S. daily journalism but probably the best Op-Ed page anywhere.

The Op-Ed format was first popularized by Editor Herbert Bayard Swope on the Pulitzers' old New York World in the...

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