AIRLINES: Amazin'-Dixon Line

Most of the nation's twelve major airlines are just beginning to pull out of the steepest nosedive in the industry's recent history, but one carrier has been cruising above the clouds all along. Delta Airlines earned $41 million last year and is doing almost as well so far in 1971.*

Compared with many larger airlines, which have a patina of sophistication, Delta comes off as an unpretentious country cousin. Instead of advertisements and commercials featuring aircraft silhouetted against flaming sunsets or sonorous "Wings of Man" pitches, Delta serves up pedestrian slogans like "The airline run by professionals" and the only...

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