Team Xerox

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The PARC has a pretty good track record when it comes to radical new visions, even if its record of holding onto them has been spotty at best. The mouse, the GUI (graphical user interface, like Windows) and arguably the PC itself were all born in this hothouse of Silicon Valley R. and D.; they ended up making a lot of money for Apple and Microsoft. Xerox has got a lot of prestige but little cash out of the PARC, which is why the beleaguered copier giant intimated in October that it would put its crown jewel up for sale to help stem billion-dollar losses.

While its future ownership is in doubt, the buttoned-down brain trust at PARC has lost none of the anything-goes enthusiasm that made it famous in the first place. It's a place where experts from entirely different academic disciplines mind-meld furiously, then run off in pursuit of the most challenging technological problems they can come up with. And right now, at the dawn of the Internet age, PARC scientists are most motivated by the question of how we digest our increasingly bloated diet of data. After all, they say, your total potential reading matter increased by a factor of 10,000 during the 1990s. "In a world where information is abundant, the scarce resource is attention," says Stu Card of PARC's User Interface research team. "That's what we're trying to do--manage user attention."

Both Gold and Card have this aim in mind, but there the similarities end. Gold is deeply tanned, ponytailed and fast talking, with a background in experimental music and toy design. His group has spent the past couple of years dreaming up utterly outlandish text-display inventions like Speeder Reader. There's the Tilty Table, a vast and thin computer screen on shock absorbers that you tilt in any direction to scroll through a document that would in real life be 30 ft. across; Listen Reader, which uses tiny embedded computer chips to produce different ambient sounds on each page of a children's book; and the Reading-Eye Dog, a robotic pet that uses a text-to-voice synthesizer to read out anything you care to put in front of it (making it fetch the paper as well as read it to you may take a little while longer).

Card, by contrast, is a soft-spoken, slightly geeky-looking psychologist and computer scientist; his group is involved in the more practical, down-to-earth business of making the Web more readable. He uses the jargon of Internet ecology, talking about the way we "forage" for information and hunt its "scent" to produce a balanced "diet." But that doesn't make his tools and results any less gee-whiz than Gold's. Step into Card's lab, and he will show you the device he uses on his test subjects, a metal headpiece with little cameras positioned in front of each eye. This scary-looking machine records your saccadic jumps while you hunt for information, and notes how long it takes for your pupils to dilate (that is, when you've found the particular scent you're looking for). His conclusion: "People tend to spend a lot more time skimming than reading."

You might think this would be a point in favor of hypertext links, those ubiquitous wormholes of the Web. Not so, says Card's team: its research shows the average user gets confused by blue underlined words, and that these links too often fail to communicate exactly where they're taking you. So what's the solution? Ask Card, and he will point to the screen shot of an enormous multisided shape his team jokingly refers to as the Death Star.

It's actually called the Perspective Wall, and it lets you navigate hundreds of Web pages at a time without having to lose sight of any of them. Move to the one you want, and it enlarges while the others shrink. With each page color coded for relevance, it's a skimmer's dream--and the online search result of the future. "Bar charts weren't invented 250 years ago," says Peter Pirolli, Card's fellow psychologist. "Now we take them for granted. The same thing is happening with the computer. We're becoming more visual." And therefore less literate? "It's a different kind of literate culture," Pirolli insists.

Skimming the Surface
Gold's RED team seems to have reached the same conclusion: it's O.K. to skim, and it's O.K. to read pictures instead of text. Its Hyperbolic Reader (based on the hyperbolic tree, a Xerox PARC invention) tells a children's story in Perspective Wall style. Cartoons and speech bubbles grow large as you move a joystick over them, then shrink as you turn to another part of the story's tree. In Fluid Fiction (also created with PARC software), another children's story is told in just 24 sentences. But touch the end of any sentence, and the text parts, revealing a new set of sentence endings. Touch one, and you're down to the story's third layer. The device literally teaches kids to read between the lines.