ADVERTISING: Quieting the Children's Hour

Adults who complain about the noisome clutter of commercials on television might think themselves lucky after watching programs beamed at children. American youngsters are beguiled, bullied and often bamboozled by a fury of hard-sell promotions featuring vigorous pitchmen like Captain Crunch, Tony the Tiger and Fred Flintstone. On Saturday mornings about half of the nation's children aged two to eleven watch television cartoon shows. The National Association of Broadcasters' code allows these nonprime-time programs to be freighted with up to 16 minutes of plugs an hour; on prime-time features for adults,...

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