CIGARETTES: After the Blackout

The fellow who would walk a mile for a Camel hardly knew what zeal means. Now that cigarette commercials on TV and radio have been banned by Congress, one dedicated smoker has volunteered to walk clear across the U.S. with a Camel sign on his back in order to publicize the brand name. His idea is only one of many received by RJ. Reynolds Industries, the nation's largest cigarette maker. An amateur strategist proposed rigging an airplane with flashing lights that would spell out CAMEL or WINSTON on night flights, and a camera fan offered the use of a...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!