The Press: Catching Up to Rodale Press

Back in the 1950s, Prevention magazine catered to an esoteric group. Sprinkled among ads for rose-hips tablets, kelp and dolomite toothpaste were articles that were far ahead of their time: cautions against the use of DDT, attacks on phosphate detergents, warnings against excessive cholesterol intake. Now, 21 years after it started, Prevention retains its basic premise: that nature should not be tampered with and abused, but studied and used. It is a magazine idea whose circulation has come.

J.I. (for Jerome Irving) Rodale, founder of Prevention and nine other Rodale Press publications, admits that...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!