MILLIONAIRES: Campus Conquistador

At Indiana's DePauw University, Mark Vittert majored in speech, took "gut" courses to ease through with a minimum of study—and dreamed big. "I wanted to be the youngest person in American history to have founded a company and sold it for a million dollars," he recalls. Since his graduation 19 months ago, Vittert has talked persuasively and moved fast. He started College Marketing & Research Corp. to help businessmen on the far side of the generation gulf match their goods and services to the desires of campus consumers. "All I knew about was students," he explains. That was enough. A...

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