Advertising: Nice Work, You're Fired

The most memorable television commercial of the year shows a cherubic bride savoring the seeming success of her melon-sized dinner dumpling. In another room, her stomach-sore husband gurgles his pained compliments, downs a fizzing glass of Alka-Seltzer and returns to hear her plans for the morrow. "Marshmallowed meatballs," she exclaims. "Poached oysters!" He does an about-face for more analgesic. The spot sent Actress Alice Playten on to richer fare in the theater, and at least one publication printed her recipes for marshmallowed meatballs and other specialties.

Last week Miles Laboratories, maker of Alka-Seltzer....

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