Show Business: Mammon Tabernacle Choir

If there are any truly American sounds, one is surely the radio station break, complete with fragmentary tune and a slick chorus−"Double-yew Emmm Eeee Ellll, Light and Lively!" Blame it on Pepper & Tanner of Memphis, those wonderful folks who also brought you "Hey, Culligan Man" and the Roto-Rooter jingle (". . . and away go troubles down the drain").

Not content with producing commercials and 70% of all the station identifications that racket through the middle ear of Middle America, P. & T. is now seeping into the semiconsciousness of the whole world. The BBC's pop network is overrun with Pepper...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!