Business: Dos and Don'ts of Dealing with the Reds

NEGOTIATING with the Communists in their home countries can be a vexing and perplexing experience for Western businessmen. A brief guide:

> Be yourself. Communists are eager to meet a genuine capitalist. One Manhattan lawyer suppressed the fact that his offices were on Wall Street, until he learned that his negotiating partners were intrigued by the thought of dealing with a real Wall Street lawyer.

> Bring your negotiating partners gifts —small ones. Anything from the West is apt to interest them.

> Discuss politics, if the other side wants to, but keep your cool. Most Communists at the negotiating level are relatively...

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