The Press: Born into the Past

Come June 1, 1971, that familiar friend, The Saturday Evening Post, will be back on the newsstands. Or so says Beurt SerVaas, an Indiana publisher who has bought up most of the stock of the old Curtis Publishing Co. The new magazine will even look like the old Post, carrying the original logo. And just as before, it will be published in Philadelphia's Independence Square.

SerVaas, now president of Curtis, points out that the Post still gets so much mail that three employees are needed to take care of it; he believes that it "never really died in the minds of the...

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