Sesame Street, public television's McLuhanesque children's hour, has been on the air one year. From the beginning, its aim was to sharpen kids' cognitive skills. The target age was from three to five, the ideal target group, the culturally deprived. Inundated by enthusiastic mail and ecstatic reviews, Sesame Street became an indisputable hit. But does a "switched-on" classroom educate or merely entertain? To measure the results of the series, the Children's Television Workshop commissioned a nationwide study by the Educational Testing Service of Princeton, N.J. The report card has just come in, and Sesame Street has earned straight A's.
ETS examined a...
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