Advertising: All Together Now

In their desire to be "with it," advertising men often strain to take over the latest "in" words. Not long ago, dozens of products and services were promoted as being the consumer's "bag." Later the public was assured that by using any one of perhaps a score of products, a purchaser was "doing your own thing." After that, countless products were said to be "now" or "out of sight." Trouble is, such ads quickly become painfully repetitious. They seem fatuous and contrived to the people who understand the catchwords, hopelessly confusing to those who do not. And today's argot...

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