Music: The Men Who Market the Mania

TO the public, the pop-record industry I is embodied in the star performers whose names are emblazoned on album covers. To the industry, the real powers are such behind-the-scenes figures as record-company presidents and producers. Following are quick sketches of some of the most influential:

CLIVE DAVIS, president of Columbia Records for 5% years. Cool, intense Harvard Law grad. Age 40; married to second wife. Was at historic Monterey Festival of 1967, sensed a revolution. Signed Janis Joplin, Laura Nyro and others who in next three years doubled Columbia's share of record market...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!