Music: The Men Who Market the Mania

TO the public, the pop-record industry I is embodied in the star performers whose names are emblazoned on album covers. To the industry, the real powers are such behind-the-scenes figures as record-company presidents and producers. Following are quick sketches of some of the most influential:

CLIVE DAVIS, president of Columbia Records for 5% years. Cool, intense Harvard Law grad. Age 40; married to second wife. Was at historic Monterey Festival of 1967, sensed a revolution. Signed Janis Joplin, Laura Nyro and others who in next three years doubled Columbia's share of record market...

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