The Press: Striking a New Match

For 23 years Paris Match has been selling photojournalism à la LIFE. Each week in its pages, pictures on breaking news stories compete for space with lavish color spreads of Côte d'Azur celebrities and views of exotic locales. Since 1958, though, when its average sale peaked at 1,520,000 copies, the magazine has lost readers at a clip of 60,000 or 70,000 per year. Sales in 1971 dipped to 811,000 per week, and 1972 returns showed a further decrease. Rumors naturally followed that Match would be snuffed out. Last month Founder and Publisher Jean Prouvost,...

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